Prospect Maverick — First-Mover Leads for Home Service Companies

Your Competitors Are Already Late

Traditional new mover lists arrive 60-90 days after closing. By then, the homeowner already has a service provider. With Prospect Maverick, you reach them while they're still unpacking.

Day 1-7: You get the lead

Property closes. You get the address, sale details, and property data within days.

Day 7-14: You make first contact

Postcard, door hanger, or use our Realtor Hero Strategy to get introduced through their buyer's agent. Zero competition.

Old

Day 60-90: Everyone else finds out

Traditional lists finally hit. By now we can enrich your leads with phone and email data so you can start calling by name — but you've already sent mailers and left door hangers. You're not cold-calling. You're following up.

How It Works

Three steps to a pipeline of new homeowner leads in your service area.

Draw Your Service Area

Use our interactive map to draw exactly where you want leads. Target neighborhoods, zip codes, or entire cities — down to the street level.

Set Your Filters

Choose property types, price ranges, and features. Only get leads that match your ideal customer — no wasted time on properties outside your sweet spot.

Get Leads Automatically

Fresh leads delivered to your inbox weekly. Address, sale date, property details, and more — everything you need to make first contact.

Built for Home Service Businesses

Any business that benefits from reaching new homeowners first.

Pool Service

HVAC

Pest Control

Lawn Care

Plumbing

Roofing

Landscaping

Cleaning

Solar

Security

Painting

Garage Doors

Everything You Need to Win

More than just a list — a complete first-mover system.

Real-Time Data

Leads from property closings within 1-7 days. Not weeks, not months — days. Premium plans include pending sales for 30-45 day advance notice.

Precision Targeting

Draw custom polygons on a map to define your exact service area. Filter by price, property type, pool, and more. Only get leads you actually want.

Automated Delivery

Leads delivered to your inbox on a weekly schedule. CSV, PDF, or direct to your CRM. Set it and forget it — your pipeline fills itself.

Direct Mail Automation

Add-on for any plan: we automatically send a branded postcard to every new lead. They get your offer in their mailbox before anyone else's.

See What You Get

Your dashboard gives you complete visibility into every lead. Here's what it looks like.

Prospect Maverick

Sunshine Pool Co. PREMIUM

Leads Service Areas Billing Profile

Total Leads

247

This Week

Pending

Postcards Sent

All Time Last 7 Days Last 30 Days Last Scrape

Address	City	Type	Price	Sale/Pended	Beds	Baths	Sqft	Lot	DOM
1247 Oakwood Terrace	Clearwater	sold	$485,000	2026-03-08	4	3	2,450	0.28 ac	6
892 Palm Harbor Dr	Tampa	pending	$625,000	2026-03-10	5	3.5	3,100	0.35 ac	3
3401 Bayshore Blvd	St Petersburg	sold	$372,000	2026-03-07	3	2	1,680	7,200 sf	11
510 Magnolia Springs Ct	Sarasota	pending	$895,000	2026-03-09	4	4	3,780	0.41 ac	5
2218 Cypress Point Ln	Lakeland	sold	$298,500	2026-03-06	3	2	1,420	6,100 sf	14
7745 Sunset Ridge Way	Orlando	sold	$540,000	2026-03-05	4	3	2,890	0.31 ac	8

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Example dashboard. Your data updates weekly with fresh leads from your service area.

Simple, Transparent Pricing

Pay a flat monthly fee plus a small per-lead charge. Cancel anytime.

Standard

$49/mo

+ $0.50 per lead

Recently sold property leads
Custom map-drawn service area
Property filters (price, type, features)
Weekly automated delivery
Up to 3 service zones
CSV + email delivery
Direct mail postcards (from $1.50/card)

Available Add-Ons

Agent Info

+$0.25/lead — buyer's agent name, phone, email

Owner Contact

+$0.50/lead — skip-traced phone + email

Direct Mail Postcards

4x6: $1.50/card — 6x9: $1.89/card — 6x11: $2.19/card — branded postcard mailed to property

Market Intel

$19/mo — monthly AI-powered market brief

Frequently Asked Questions

Traditional new mover lists pull from county deed recordings and USPS change-of-address data, which typically lag 60-90 days behind the actual closing. We source directly from real estate transaction data, delivering leads within days of closing — not months.

Every lead includes the full property address, sale date, sale price, property details (beds, baths, square footage, lot size, year built), property type, and geographic coordinates. Add-ons provide buyer's agent contact info and skip-traced owner contact details.

Pending sales are properties under contract but not yet closed — typically 30-45 days before the buyer takes possession. Premium plans include these, giving you the earliest possible heads-up that a new homeowner is incoming. Perfect for planning your outreach timing.

We send you a link to our interactive map builder. Draw custom shapes around exactly the areas you want — neighborhoods, subdivisions, entire cities, or anything in between. You can create up to 3 separate zones on the Standard plan.

Available on any plan. Set up automated postcard campaigns in your dashboard — choose when each postcard goes out (immediately, 30 days, 60 days, etc.) and upload your creative. We handle printing and mailing via USPS. Three sizes available: 4x6 ($1.50), 6x9 ($1.89), and 6x11 ($2.19). Premium customers get an additional pending campaign — and when a pending lead sells, remaining pending postcards are automatically cancelled and the sold campaign takes over, saving you money on wasted mailers.

Yes. No contracts, no setup fees, no cancellation fees. Cancel from your dashboard or email us. Your access continues through the end of your billing period.

We currently cover all major U.S. metro areas. If you're in a smaller market, reach out — we can usually accommodate custom requests. Coverage is expanding continuously.

Reach New Homeowners Before Anyone Else